As you can see, more then a few things have changed on the ExpeditionApparel site. We’ve totally revamped the front page and the store! Not only is it a big cosmetic improvement, it’s also much more functional then the old design.
Here are a couple of the major improvements:
- Continuity between the store and homepage – shopping with ExpeditionApparel is now a seamless experience. We’ve unified the theme across both parts of the site.
- Shopping links on the homepage – we’ve added shopping links across the top and now have added a column that we can customize to display our featured/sale/new products. This should help you find what you are looking for much faster!
- Improved item page – this is my personal favorite improvement. We’ve revamped the individual item pages to use less vertical screen space. Information like price, size, and color has been moved to the top of the page. No more scrolling or hunting for the order button.
There are loads of less visible changes. Mobile viewing has been improved and we’ve revamped how content is displayed on the front page. This has been in the works for a long time and we couldn’t be happier with how it turned out.
We hope that all of you are as fond of the new look as we are!
Every order above $50.00 receives a complimentary ExpeditionApparel-branded FieldNotes notebook! We just got these last week and they look great. FieldNotes are a super useful product – I take one everywhere. They really shine when travelling – mine saw extensive use on the Mongol Rally. I’ve got pages of addresses, directions, crudely drawn maps, and abandoned itineraries in my old books.
Check out a couple photos (and shop here):
One of the many products in the Expedition Apparel store is the Air Strip Lite Long-Sleeve Shirt. ExOfficio was founded in 1987 to develop technical fly-fishing apparel. Over the years they have developed a number of products that are a great fit for the overland traveller.
The Airstrip Lite is one of these products (and one of ExOfficio’s flagship pieces). It’s a very versatile piece which is at home in just about any climate or setting. It offers a good weight, comfortable feel and large, easily accessible pockets. It’s made from synthetic fabrics (nylon and polyester) which means it keeps you cool in the heat, continues to insulate when wet , and dries quickly.
The Air Strip Lite is also offered in a plaid pattern, which is perfect when one needs to head from the trail to the airport.
The ExpeditionApparel staff has extensive experience with this shirt and it lives up to the hype. Check out the specs on this garment:
A classic ExOfficio shirt, the Air Strip is the ultimate in technical apparel. Ask anybody that owns one – thanks to all the functional details and performance fabric this specialized shirt will quickly become the only one you reach for, whether at home or on the go.
- UPF Sun Guard 30+
- 3-position button-down sun collar
- 3-position Airomesh Plus™ back cape ventilation
- Upper back mesh lining Air Strip Ventilation
- System side vents for increased air flow
- Critical seams moved off the shoulder to prevent rubbing
- Roll-up sleeve tabs
- Utility loop above left front pocket
- Pleated bellows front pockets
- Hidden security zipper in right pocket
- Moisture wicking
- Quick drying
- Soft peach finish
- Wrinkle resistant
- Dryflylite Micro Plaid — 56% Nylon / 44% Polyester
How did this happen?
ExpeditionApparel originated from a series of conversations in early 2011 concerning a possible South American expedition. Space in a vehicle is limited and South America is a large continent with just about every type of climate and weather – how can an overland traveller prepare for all this?
Participants soon began sharing their favorite types of clothing and manufacturers. As the list grew, the question on everyone’s mind was obvious – why is there no one-stop overland-centric apparel site?
Our solution: start one!
Have you wondered what exactly ExpeditionApparel is? Some of you may have seen our recent full-page advertisement in the Winter 2011 issue of Overland Journal, visited this site and wondered “what are these guys trying to do?”
The short answer: we want to sell you clothes. The long answer: we want to be the premiere expedition and overland apparel site on the internet. A visitor to our site should be able to find all the products they need for an expedition – wether it’s a weekend outing or a trans-continental rally.
Here’s a little snippet from the About Us page: “Packing clothing for an overland expedition is always a challenge— style, weight, functionality, available space, and climate all influence your choices. The best gear may not be available locally, and searching online may only make things more confusing. Many companies in other industries make expedition-quality apparel but it can be difficult to identify since it’s not marketed with the overland traveller in mind.
ExpeditionApparel aims to solve all these problems. The team at ExpeditionApparel is focused on selecting the best overland clothing, outerwear, and accessories for the overland traveller. The goal is to unite a great selection of products from many different manufacturers that are overland tested, expedition tough.”
The official ExpeditionApparel launch is imminent! Stay tuned.